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Value Alpha
A business owner reviewing her valuation reports in a city-view office

What is my business worth?

Built for the complexity of private businesses.

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THE VALUE ALPHA ADVANTAGE

One autonomous valuation, end to end.

From messy financials to a defensible number you can put in front of a buyer, a lender, or your board. Value Alpha runs the whole analysis. You stay in control.

Extracting financial data
PDFFY2025 accounts.pdfXLSManagement accounts.xlsx
EBITDA$895K

How we calculated this

EBITDA = Gross profit − Operating expenses + Add-backs

Gross profit (calculated)1$1.7M
−Operating expenses (your document)2$920K
+Add-back: owner salary above market (your document)3$115K
EBITDA$895K

Where each figure came from

Select a source to open the document.

FY2025 accounts.pdf · Gross profit, page 4

Northwind Roofing · Profit and loss · FY2025

Services2,801,340.00
Sales98,660.00
Total for Income$2,900,000.00
Cost of Sales
Total for Cost of Sales$1,200,000.00
Gross Profit$1,700,000.00

Highlighted where we read this figure.

1 thing to check

FY2024 gross profit does not tie to revenue less cost of sales, off by $18K. Flagged before it reached the valuation.

Autonomous data extraction

Drop in any financials, structured or not. Value Alpha pulls the numbers, flags what is missing, and scores the quality of your data.

Price business
THE PROCESS

From four weeks of spreadsheets to ten minutes of click-through.

Watch the actual product walk through the whole flow - blank form to defensible VA Range to a tracked Deal Book.

WATCH · PLATFORM WALKTHROUGHapp.valuealpha.ai
Value Alpha - product walkthrough
STEP 01
Tell us about your business
Company name, one-paragraph description, optional location. Takes about ten seconds.
STEP 02
Upload your financials
CSV, Excel, QuickBooks, or PDF. The parser standardizes everything to GAAP-consistent line items in roughly 10 seconds per document.
STEP 03
Normalize earnings, calibrated by industry
Industry-specific guidance for add-backs, owner comp, R&D, and one-time items. Healthcare devices is not landscaping. The normalization shouldn't be either.
STEP 04
Ten valuation engines run in parallel
DCF, comparable companies, precedent transactions, asset floor, scenario, Monte Carlo, forecasting, runway, and more. Run together in roughly three minutes.
STEP 05
Your report: a defensible VA Range
Blended valuation with the engine-weight breakdown, the bear/base/bull range, and the VARI confidence score. The report buyers, lenders, and counterparties see.
STEP 06
Track buyers and targets in your pipeline
Selling: Preparation → Interested → Offers → Due Diligence → Closed. Buying: Sourced → Screened → LOI → Due Diligence → Closed.
METHODOLOGY

Twenty-nine valuation methods. Every number explainable.

A real valuation is triangulated from multiple methodologies. We do not hide the math, every engine is named and every input sourced.

Value_Alpha_Valuation_Report.pdf
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Professional memoPDFPDFXLSXLSX
Illustrative valuation report · Generated by Value Alpha · Excel export is also available.
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“I know what my business is worth now, and I am ready to take minority investment. I will use it to value the distribution businesses I want to buy too.”
Sam Ruddock
Sam Ruddock
Owner and buyer, metal distribution
Testimonials

What Value Alpha customers have to say

  • Joseph Park
    “I use it to price very niche sectors that are difficult to get right. Value Alpha makes it comprehensive and detailed.”
    Joseph Park
    Advisor to mid-sized biotech, healthcare
  • Marcin Orlik
    “Value Alpha gave me a range I could take to investors, and we secured millions in financing off a forecast it created.”
    Marcin Orlik
    Owner, manufacturing
  • Mirek Lis
    “I stopped guessing on multiples. The sector calibration changed how we price deals.”
    Mirek Lis
    Investor, private education
  • Business Club at SEA
    “The report reads like something a bank would hand you, not a calculator output.”
    Business Club at SEA
    SME owner, Poland
A business owner laughing as the paperwork lifts away, her sale closed
Congratulations, Charlotte, on selling the businessSold for $5.9M, +$1.7M over the first offer, in 3 months not 9

Know the number. Show the math. Keep your leverage.

Ten minutes. Twenty-nine valuation methods. A defensible range you can put, and track, in front of anyone.

Price businessSee a sample report
FAQ

Questions owners actually ask.

If yours isn't here, email [email protected] - we answer same-day.

How much is my business worth?+
A defensible valuation is a range, not a number. For a healthy SME, the range is driven by an EBITDA multiple appropriate to your industry - typically 3.5×–8× across most service businesses, higher for SaaS and commercial real-estate services, lower for food service. That multiple is then triangulated against discounted cash flow, comparable public companies, precedent M&A transactions, and asset-based methods. Value Alpha runs all 29 valuation methods and produces a bear/base/bull range.
How is Value Alpha different from a business broker?+
A broker is paid to sell your business - typically 5–10% of the transaction. Their incentive is closing, which can push them to anchor your price wherever the deal will clear. Value Alpha is not a broker. We do not take a success fee, we do not represent buyers, and we do not market your business. We tell you what your business is worth using the same 29 valuation methods institutional buyers use, and we show you the math. Owners use us before they hire a broker, while they're negotiating with a buyer, or instead of a broker when the buyer is already at the table.
What is the buyer pipeline?+
The buyer pipeline, called the Deal Book in the product, is the interest-tracking layer that lives on top of your valuation. When you share your VA Range with a prospective buyer, broker, lender, or partner, the Deal Book shows you who opened it, when, how many times, and whether they expressed interest. For sellers, it's your buyer pipeline. For owners exploring acquisition, it's your target pipeline.
Is the valuation defensible in a real negotiation?+
Yes - that is the design constraint. Every Value Alpha report ships with a full audit trail, named methodology citations, and the underlying comparable transactions. partner buyouts, estate filings, divorce settlements, and pre-LOI negotiations with PE buyers.
What industries does Value Alpha cover?+
Coverage spans 1,000+ NAICS codes across 43 industries - every meaningful U.S. private-business category. Industry-specific multiples and benchmarks for HVAC, plumbing, landscaping, dental practices, e-commerce, vertical SaaS, light manufacturing, logistics, auto services, accounting firms, food service, commercial real estate services, and many others. If your business has revenue between $3M and $250M, we cover you.
How long does it take?+
Upload your last three years of P&L and balance sheet (CSV, Excel, QuickBooks export, or PDF - the parser reads all formats), answer a guided set of questions, and the full 29-method valuation completes in roughly 10 minutes.
Why does the report show a range, not a single number?+
Because every real valuation is a range. A single number is a marketing artifact, not a defensible figure. The bear/base/bull structure mirrors how a sophisticated buyer or seller actually thinks: the bear case is what a tough buyer will offer, the base case is the most likely clearing price, the bull case is what you hold out for in a competitive process.
Will my financials stay private?+
Yes. Financials are encrypted at rest and in transit, never shared, never sold, never used to train any third-party model. The Deal Book is private to you - you control exactly who sees the valuation, when, and what they see.
What's your business actually worth?
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