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Value Alpha · How it works

Institutional valuation, for everyone who has to defend a number.

Owners, searchers, sponsors, lenders, and advisors all need the same thing: a defensible view of what a private business is worth. Value Alpha brings the institutional toolkit to every side of the deal.

About 10 minutes. No retainer, no six-week wait.

Built for

For the people who have to defend the number.

Whether you are selling your company or buying someone else’s, you get the same workup and the same evidence behind it. A range that holds up under diligence, not an opening guess and not the other side’s number taken on faith.

SME owners

Selling, raising, or planning your exit

  • Know what your business is worth before you take a buyer's call
  • Walk into a sale or a raise with a defensible range, not a broker's opening guess
  • Hold your price through diligence with sourced, methodology-backed evidence
  • Skip the typical $5k to $50k advisory engagement and the multi-week wait for a first draft
See what your business is worth
Searchers and sponsors

Pricing targets and competing with PE

  • Price a target in minutes, before the seller re-prices the deal
  • Screen every inbound teaser without burning an analyst-week per target
  • Table a credible number before the fund does, at the speed of a funded deal team without one
  • Show up with institutional-grade backup, so a seller takes your offer as seriously as the fund's
Price a deal
01 · How it works

Three steps from financials to a defensible range.

No spreadsheet, no analyst-week per target, no six-week appraisal. Upload the numbers, let the engines run, and walk into the meeting with a range you can hold across the table.

01

Upload whatever you have

Three years of P&L and balance sheet, or just a one-page teaser, as CSV, Excel, QuickBooks, or PDF. The parser reads every format, standardizes the line items, and flags what is missing.

No templates, no reformatting
02

Every engine runs in parallel

Every method a buyer, lender, or broker would run, all at once and tuned to your exact industry classification. Running them together means no single method can swing the number, and every output traces back to the source it used.

Roughly three minutes
03

Get a report buyers take seriously

A defensible VA Range with the engine-weight breakdown, the comparable deals behind it, and a full audit trail. Open it in the dashboard, share it from the Deal Book, or export the IC-ready PDF.

Ready for your IC, your lender, or your seller negotiation
Start a valuationAbout 10 minutes · self-serve
Watch · Platform walkthrough

Watch a real valuation run.

Two minutes from a financial upload to a finished VA Range, with every engine and every source on screen as it computes.

SEE IT IN 2 MINUTES
How Value Alpha values a private business
02 · What runs under the hood

Ten core models. A model built for every sector.

Ten core models run on every business, from DCF and comparable companies to bottom-up unit economics, top-down market sizing, forecasting, and runway. On top of those, a model built for the target’s exact sector switches on by NAICS code, 40 in all, so a niche business is priced on its own economics, not a generic average. Everything is weighted by fit and blended into one range, and every engine shows the sources it used.

New pricing methods in active research with Columbia Business School

ENG · 01

Discounted Cash Flow

What the future cash flow is worth today, discounted for risk. A full three-statement build, with the cost of capital and terminal value each stress-tested two independent ways so the result holds up under scrutiny.

Sources: risk-free and beta data, industry cost of capital, normalized filings
ENG · 02

Comparable Companies

What public companies in the same industry are worth right now, scaled to this size. Screened by NAICS, geography, size and growth, normalized for the differences, then converted to an equity value.

Sources: 12,700+ public comparables, NAICS multiples set
ENG · 03

Precedent Transactions

What buyers actually paid for similar businesses. Drawn from 20,000+ M&A reference deals, filtered to the subject profile by sector and size, with control premium and time-decay corrections. Built for deals the public comps cannot price.

Sources: 20,000+ M&A reference deals, sector and size filters
ENG · 04

Asset-Based Floor

The lowest number the business should trade at, based on what it owns. Adjusted book value with hard-asset revaluation, setting the downside anchor for the range when earnings power is in question.

Sources: balance-sheet detail, hard-asset revaluation
ENG · 05

Scenario Analysis

Bear, base, and bull trajectories with explicit, named assumption changes. These set the three anchor points inside the VA Range.

Sources: assumption deltas, sector growth and margin norms
ENG · 06

Monte Carlo Simulation

The business run 10,000+ times across good and bad conditions to see where the value actually lands and how likely each outcome is. The resulting probability distribution sets the 80% confidence band.

Sources: full assumption space, 10,000+ simulated paths
ENG · 07

Forecasting, bull and bear

A forward build of revenue, margins, and cash under an explicit bull case and bear case, so the range reflects how the business does if growth holds and if it stalls.

Sources: historical trend, management plan, sector growth norms
ENG · 08

Runway

How long the business can operate on current cash and cash flow before it needs capital, and what that means for value under stress. The same solvency check a lender runs.

Sources: cash position, burn rate, debt schedule
ENG · 09

Bottom-Up

Value built from the unit up: customers, contracts, locations, or seats times their economics. The check on whether the headline multiple is actually earned.

Sources: unit economics, customer and contract data
ENG · 10

Top-Down

Value framed from the market down: total addressable market, the share this business holds, and what that position is worth. The sanity check on growth claims.

Sources: market size data, share and penetration estimates

40 sector models, live now

Banks run on P/TBV, REITs on cap rate, biotech on rNPV and sum-of-the-parts, MedTech on a market and product forecast. The right one switches on for the target's NAICS code. New models are added at no extra cost on Pro.

03 · Why the range holds up

A valuation is a range, not a number.

The VA Range is the signature output: a confidence-scored, timestamp-sealed band showing bear, base, and bull in one glance, with every input traceable to the source it came from.

80%confidence band

Calibrated against 20,000+ M&A reference deals and 12,700+ public comparables, so the range reflects what buyers actually pay in the sector, not where a seller wishes they traded.

Everyassumption you can change

Adjust growth, margins, or risk and the range re-renders instantly. Strip out the seller's hockey-stick, run your lender's downside, and re-price the deal in real time. Nothing is hard-coded behind a curtain.

Fullaudit trail

Every number traces back to its source, the engine that produced it, and when. When an advisor or a credit committee questions the price, you show exactly where it came from instead of arguing.

The VA Range gives you the defensible enterprise value to anchor your entry multiple and your offer, the number your lender and your IC will both underwrite against.

Example of a generated report

An example of a report we generate

Every report includes an executive summary, methodology breakdown, scenario analysis, and full data appendix. The figures below are an illustrative example for a fictional company.

Value_Alpha_Valuation_Report.pdf
Live preview
Professional memoPDFXLSX
Illustrative valuation report · Generated by Value Alpha · Excel export is also available.
Open full report
FAQ

The questions buyers and owners ask first.

What do you need from me?

Three years of P&L and balance sheet in any common format, or just a one-page teaser to start. We standardize the line items for you and flag anything missing.

Will a lender or an investment committee accept it?

The report carries a full audit trail, sourced comparables, and the engine-weight breakdown, the same evidence a credit committee or IC expects. Every number traces back to the engine and source that produced it.

Is my specific industry covered?

The engines calibrate to your exact NAICS code across 1,000+ industries and 40 sector models, including specialized models for banks, REITs, biotech, and MedTech. Niche industries are priced on real comparables for that sector, not a generic average.

How is my data handled?

Your financials are private to your account and used only to produce your valuation. Nothing you upload is shared or sold.

How does pricing work?

Reports are self-serve. A single report is a one-time $199. Pro and Team plans add Excel export and unlimited reports for people who value businesses every week.

01 / The Brief · Monthly · Free

Valuation intelligence, once a month.

Valuation insights, best practices, and market multiple trends. Delivered the first Tuesday of every month. Written for searchers, advisors, and owners who want to stay sharp.

Free · No spam · Unsubscribe anytime

02 / The Valuation · Professional

Start your first valuation today.

Upload your financials. Value Alpha runs the full set of VA engines and returns a defensible valuation range with bear, base, and bull estimates in under 10 minutes. Self-serve reports. No hidden fees.

10 core models · IC-ready PDF · report in under 10 minutes

Every engine a buy-side analyst runs, in minutes.
Start a valuation